Reporting index

Marisa Jones

Covers streaming and measurement. Bylines at emarketer.com. Desk record: 6 signals cited since August 2026, 6 published. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

6 stories, newest first.RSS →

OpenAI’s ad run rate hits $1 billion, nearing its 2026 target

OpenAI’s advertising business has reportedly reached a $1 billion annualized run rate, according to reports cited by EMARKETER.

Ad-tech google-wants-demand-gen-to-drive-travel-spending

Google wants Demand Gen to drive travel spending

Google is pushing its Demand Gen ad format toward travel marketers, positioning it as a way to reach browsing travelers across Search, YouTube, Discover, and Gmail.

Aug 30

Measurement ai-search-referrals-convert-better-but-volume-remains-tiny-for-publishers

AI search referrals convert better, but volume remains tiny for publishers

AI search sends publishers better visitors — more time on site, deeper engagement. But the volume is so small next to conventional search that the revenue impact barely registers.

Aug 26

Measurement ctv-impression-caps-push-buyers-toward-incremental-reach

CTV impression caps push buyers toward incremental reach

CTV inventory is hitting a ceiling on impressions, so advertisers can’t just buy more of the same audience. The real gains now come from finding incremental reach beyond what linear and existing CTV buys already deliver.

Aug 16

Streaming home-screens-emerge-as-a-prime-ctv-ad-slot

Home screens emerge as a prime CTV ad slot

eMarketer flags streaming home screens as a high-visibility, underused ad touchpoint before viewers even pick content. For CTV sellers, it’s a new inventory pitch; for buyers, another format to evaluate on attention and measurement.

Aug 15

Streaming streaming-churn-undercuts-the-ad-plans-built-around-subscriber-loyalty

Streaming churn undercuts the ad plans built around subscriber loyalty

Rising subscriber churn across streaming services is making it harder for marketers to rely on stable, addressable audiences when planning campaigns. As viewers hop between services, buyers face more waste and less certainty that their target audience is even watching.

Aug 13