IAB drafts framework for measuring AI agent ad attribution
IAB is building a framework, due Nov. 12, to attribute ads served to AI agents rather than humans, since traditional signals like UTM tracking often don’t survive AI-driven customer journeys.
Why it matters. Publishers gain a potential lever to demand payment from AI platforms that consume their content without providing attribution evidence today.
Signal from digiday.com · Sara Guaglione · read the original.
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