Fabric.Media
Subscribe

IAB issues guide on AI’s growing role in programmatic video buying

IAB’s new guide maps how AI now touches planning, bidding, pricing, and optimization across programmatic video. It breaks down effects for advertisers, publishers, and DSPs/SSPs, and flags transparency as the industry’s next big question.

Why it matters. Buyers and sellers will need to press DSPs and SSPs for disclosure on how AI-driven decisions value and price video inventory.

Signal from iab.com · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Ad-tech

All →

FTC, 22 states sue Amazon over deceptive ad auction pricing

The FTC and 22 state attorneys general sued Amazon, alleging it secretly overrode its ad auction to charge higher rates, overcharging more than 1.2 million advertisers and generating over $20 billion in revenue since 2018.

OpenAI’s ad run rate hits $1 billion, nearing its 2026 target

OpenAI’s advertising business has reportedly reached a $1 billion annualized run rate, according to reports cited by EMARKETER.

OpenAI’s ChatGPT ad business hits $1 billion run rate

OpenAI said its ChatGPT Ads business has reached a $1 billion annualized revenue run rate, and expanded Ads Manager to India, Europe, the Middle East and North Africa.