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Kalshi becomes No. 3 sports betting TV advertiser, ahead of Polymarket

iSpot data shows Kalshi spent an estimated $41.4 million on national linear TV ads this year, 15.3% of sports betting category spend and good for third place.

Why it matters. Legal challenges to prediction markets aside, TV networks now count Kalshi among their established sports betting advertisers rather than a fringe experiment.

Signal from The Measure · John Cassillo · read the original.

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