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Microsoft rolls out agentic commerce playbook and AI Max search expansion

Microsoft Advertising released an “Agentic Playbook” for brands to prep product feeds and checkout for AI agents, plus a 90-day rollout plan. It also began rolling out AI Max, expanding search-term matching across Copilot Search and Bing.

Why it matters. Brands that fail to structure product feeds for agent discovery risk being invisible when AI agents make the purchase decision.

Signal from mediapost.com · Laurie Sullivan · read the original.

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