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Netflix nearly doubles ad commitments, wraps 2026 upfronts

Netflix says every major agency signed on, nearly doubling ad commitments year over year, while also getting MRC accreditation for its Ads Suite. It’s the clearest sign yet that Netflix’s ad business has moved from experiment to must-buy.

Why it matters. With MRC accreditation for its Ads Suite, Netflix’s ad metrics now count as verified currency that agencies can use to benchmark and justify spend commitments.

Signal from tvtechnology.com · George Winslow · read the original.

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