Covers streaming and measurement. Bylines at tvtechnology.com. Desk record: 15 signals cited since August 2026, 11 published. Updated September 1, 2026.
Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
A new study finds American viewers spend more time watching YouTube than they do watching live television, a shift that underscores streaming’s growing dominance over traditional broadcast viewing habits nationwide. The report frames YouTube as a primary screen destination.
Aug 28Truthset’s audience-quality ratings, graded AAA to B, are now built into FreeWheel’s Identity Network and Audience Manager, live within days. By Q1 next year, Truthset IDs extend across FreeWheel’s unified audience marketplace.
Aug 27Live sports gave broadcast a rare share gain — up 0.6 points to 26.6% on NBA playoffs and early World Cup coverage. But streaming widened its ad-supported lead to 48.2%, per Nielsen’s Q2 gauge, with cable flat at 25.2%.
Aug 26Nielsen’s Q2 2026 Ad-Supported Gauge shows ad-supported streaming rose 1.6% to 48.2% of viewing, while broadcast fell to 26.6% despite carrying the NBA Finals and World Cup. Cable held flat at 25.2%.
Aug 25A VAB/Dynata survey finds ads in local TV news boost purchase likelihood and brand perception across age groups, including younger viewers. The findings arrive as advertisers have grown wary of news environments over political polarization concerns.
Aug 24Gracenote’s Q3 2026 Data Hub finds FAST sports channels up 13.8% YoY to 264, but sports program titles rose 31.2% and individual games/events climbed 37.5%. Sports also appeared on 20 non-sports FAST channels.
Aug 21DirecTV will give new customers a year of Netflix’s $8.99-a-month ad-supported tier free when they sign up for a Genre Pack with its Gemini streaming device.
Aug 21Nielsen projects Fox and NBCUniversal will see strong audience gains from FIFA World Cup 2026, which spans the U.S., Mexico and Canada. The tournament’s expanded format and North American footprint set up a major measurement moment for both broadcasters.
Aug 19Tubi has struck a deal with Nielsen’s Gracenote for content metadata to power discovery and personalization. Better metadata means better recommendations, which matters for a free ad-supported service competing for watch time and ad dollars.
Aug 13Netflix says every major agency signed on, nearly doubling ad commitments year over year, while also getting MRC accreditation for its Ads Suite. It’s the clearest sign yet that Netflix’s ad business has moved from experiment to must-buy.
Aug 13