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VAB study: local TV news ads lift purchase intent and brand image

A VAB/Dynata survey finds ads in local TV news boost purchase likelihood and brand perception across age groups, including younger viewers. The findings arrive as advertisers have grown wary of news environments over political polarization concerns.

Why it matters. Publishers and local broadcasters gain a data point to push advertisers who have been avoiding news content to reconsider.

Signal from tvtechnology.com · George Winslow · read the original.

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