Netflix, Stella Artois turn ‘The Gentlemen’ into a branded pub takeover

Netflix and AB InBev are turning a London pub into a live “The Gentlemen” set for three days — the first execution of the multi-year Stella Artois deal signed last September.

Why it matters. Advertisers now have another template for buying deep show integration from Netflix instead of standard 30-second spots.

Signal from variety.com · Brian Steinberg · read the original.

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Gracenote: 85% of sports fans want better TV navigation

Gracenote’s 2026 global sports fan report finds 26 percent often can’t identify which channel or service carries a specific event. Eighty-five percent want their TV home screen to show upcoming games and where-to-watch information for favorite teams and leagues.

YouTube leads CTV ad spend for fourth straight year, but M&A looms

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