Reporting index

Brian Steinberg

Covers measurement and streaming. Bylines at variety.com. Desk record: 11 signals cited since March 2024, 4 published, first to report 1. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

4 stories, newest first.RSS →

Sony launches 100+ FAST channels on PS5 to sell ads against gamers

Sony Pictures Television unveiled “Live TV on PS5,” over 100 free ad-supported channels reachable through the console, launching first in the U.S. with Canada and Bravia TVs to follow. Publica and PubMatic will handle the connected-TV ad sales.

Streaming netflix-stella-artois-turn-the-gentlemen-into-a-branded-pub-takeover

Netflix, Stella Artois turn ‘The Gentlemen’ into a branded pub takeover

Netflix and AB InBev are turning a London pub into a live “The Gentlemen” set for three days — the first execution of the multi-year Stella Artois deal signed last September.

Aug 27

Creators alex-cooper-exits-uta-amid-unwells-talent-representation-rethink

Alex Cooper exits UTA amid Unwell’s talent-representation rethink

Alex Cooper has left UTA, frustrated in part by the agency’s ties to feuding influencers Alix Earle and Dave Portnoy, as her company Unwell expands into podcasts, TV, film and brand services and reportedly reconsiders traditional talent representation.

Aug 17

Streaming streaming-outgrows-linear-in-upfront-but-cpms-fall-everywhere

Streaming outgrows linear in upfront, but CPMs fall everywhere

Upfront ad commitments to streaming jumped 30% to $17.2B, while broadcast and cable fell 5.3% and 7.7%. CPMs dropped across all screens, showing sellers gained volume but lost pricing leverage.

Aug 13