NFL says Nielsen’s new co-viewing measure was rushed and “muddled”
Nielsen rolled out a wearable-device co-viewing methodology this week, but the NFL calls it overly rushed and only a partial fix covering a third of the affected audience. The league is publicly pushing for further changes, including out-of-home viewing adjustments.
Why it matters. Nielsen’s dependence on the NFL’s business gives the league room to keep forcing methodology changes that inflate its audience numbers.
Based on reporting by sportico.com — Anthony Crupi · awfulannouncing.com — Drew Lerner · sportsbusinessjournal.com.
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