Nielsen bars networks from blending its data with third-party metrics
Nielsen told networks that “mixing internal or third-party data with Nielsen metrics to make comparative statements in the press is not permissible.”
Why it matters. NBC loses its rationale for blending Adobe Analytics streaming data with Nielsen ratings now that Nielsen has shown it can measure streaming, as it did for the Super Bowl.
Signal from mediapost.com · Adobe Analytics. NBC · read the original.
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