Nielsen bars networks from blending its ratings with other data
Nielsen told networks that mixing its metrics with internal or third-party data for comparative press statements “is not permissible.” NBC is likely most affected, since it regularly combines Nielsen ratings with Adobe Analytics streaming data for Peacock viewership claims.
Why it matters. NBC must now report Peacock streaming viewership separately from Nielsen ratings in its public comparisons, undercutting the inflated combined totals it has used to claim top rankings in NFL, NBA and MLB coverage.
Signal from awfulannouncing.com · Manny Soloway · read the original.
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