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Nielsen brings streaming ad measurement to Brazil via Digital Ad Intel

Nielsen launches streaming ad monitoring in Brazil, pairing a 300,000-member panel with 24/7 CTV data capture. Internet ad spend now rivals TV there, and Nielsen is first to measure streaming ads directly in the market.

Why it matters. Brazilian streaming buyers and sellers now have a direct, Nielsen-verified currency for CTV ad exposure where none existed before, making streaming spend accountable to a third-party number for the first time.

Signal from nielsen.com · read the original.

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