Nielsen buys DoubleVerify, per DRNO report
DRNO reports Nielsen has acquired ad-verification firm DoubleVerify, though the source page provides no deal terms or details. If confirmed, it would pair Nielsen’s measurement business with DoubleVerify’s brand-safety and viewability tools.
Why it matters. Advertisers relying on DoubleVerify for independent verification now get that check bundled inside the same company that sells Nielsen’s audience measurement.
Signal from mrweb.com · read the original.
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