Nielsen’s new streaming data shows only 30% of U.S. homes are streaming-only
Nielsen’s DASH-enhanced measurement reveals just 30% of U.S. households are “streaming TV only,” a finding described as a reset on the conventional streaming-dominance narrative. The data lands as Nielsen also faces criticism over unexplained methodology changes.
Why it matters. Buyers relying on streaming-only household counts to justify shifting upfront dollars now have a data point that complicates that case.
Signal from mediapost.com · read the original.
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