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OpenAI expands ChatGPT ads to 31 European markets as revenue climbs 25%

OpenAI is bringing its ads pilot to 31 European markets, including Germany, France and Spain, while ad revenue has grown over 25% since early August. The company’s ad business is nearing a $1 billion run rate.

Why it matters. Advertisers gain reach into a billion-plus weekly ChatGPT users across new European markets, expanding where AI ad budgets can now flow.

Based on reporting by emarketer.com · digiday.com — Krystal Scanlon · marketingbrew.com · adweek.com.

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