OpenAI’s ChatGPT ads hit $1 billion run rate, opens EU self-serve

OpenAI’s ad business is now annualizing at $1 billion in revenue less than 200 days after launch.

Why it matters. Agencies that gated early European access to ChatGPT ads now compete directly with self-serve tools open to any eligible advertiser, including SMBs.

Signal from digiday.com · Seb Joseph, Krystal Scanlon · read the original.

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