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PGA Tour regular season viewership up, but methodology muddies the gain

PGA Tour weekend telecasts on NBC/CBS averaged 2.5 million viewers in 2026. That’s up 19% year-over-year under Nielsen’s new Big Data + Panel method versus old panel-only figures, but only 2% when compared on an apples-to-apples Big Data basis.

Why it matters. Buyers and networks touting year-over-year ratings gains now must specify which Nielsen methodology underlies the number, since panel-vs-Big Data comparisons inflate growth nearly tenfold.

Signal from sportsbusinessjournal.com · read the original.

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