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PGA Tour regular-season viewership up on NBC, CBS, Golf Channel in 2026

PGA Tour weekend telecasts averaged 2.5 million viewers in 2026, up 2% year-over-year on a Big Data vs. Big Data basis. Golf Channel hit its best average since 2023, and digital visits rose 4% through the Wyndham Championship.

Why it matters. Nielsen’s Big Data + Panel methodology inflates year-over-year comparisons, so buyers evaluating tour rights must separate real audience growth from measurement-driven gains.

Signal from sportsbusinessjournal.com · read the original.

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