Programmatic, addressable TV gain share of a shrinking linear pie
EMarketer projects programmatic and addressable TV will keep taking share of linear ad spend even as the overall linear pool keeps shrinking. Efficiency gains can’t offset a structurally declining base, so growth is relative, not absolute.
Why it matters. Linear TV sellers see total ad dollars keep falling even as programmatic and addressable capture a larger share, so revenue gains in those segments cannot offset the shrinking overall pool.
Signal from emarketer.com · Chris Keating · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →