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Publicis, Travis Kelce launch Tekta to unify fragmented NIL marketing

Publicis Sports, Travis Kelce and Lionsgate-owned 3 Arts Sports formed Tekta, a consulting venture giving advertisers access to Division I athletes across 68 Power Four schools with a unified measurement framework. Select Publicis Sports clients get early access.

Why it matters. Advertisers get a single measurement standard for judging NIL athlete deals instead of piecing together comparisons across a fragmented, school-by-school market.

Signal from marketingdive.com · Peter Adams · read the original.

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