Reporting index

Peter Adams

Covers retail-media and creators. Bylines at marketingdive.com. Desk record: 8 signals cited since August 2026, 4 published, first to report 1. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

4 stories, newest first.RSS →

Old Navy overhauls marketing after summer sales slump, CEO exit

Old Navy comparable sales fell 4% to $2.1 billion as summer campaigns missed traffic targets, Gap Inc. said. The retailer is replacing Old Navy’s CEO and pivoting to denim, citing early gains from a Cardi B campaign.

Agencies publicis-travis-kelce-launch-tekta-to-unify-fragmented-nil-marketing

Publicis, Travis Kelce launch Tekta to unify fragmented NIL marketing

Publicis Sports, Travis Kelce and Lionsgate-owned 3 Arts Sports formed Tekta, a consulting venture giving advertisers access to Division I athletes across 68 Power Four schools with a unified measurement framework. Select Publicis Sports clients get early access.

Aug 25

Creators ann-taylor-relaunches-with-first-major-campaign-since-2017

Ann Taylor relaunches with first major campaign since 2017

KnitWell-owned Ann Taylor debuts “This Is Ann,” its biggest integrated campaign in nearly a decade, plus a NYFW pop-up and 2026 ambassador program. It follows a February Substack launch aimed at building direct fan community.

Aug 23

Retail-media ana-warns-marketers-not-to-over-rely-on-retail-media-data

ANA warns marketers not to over-rely on retail media data

ANA is urging marketers to lean more on independent third parties rather than trust retail media networks’ own numbers. The warning comes as truly neutral measurement vendors in the space grow scarcer.

Aug 19