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Reddit’s ChatGPT citation share crashed 86% in four days, then recovered

PromptWatch data shows Reddit’s share of ChatGPT citations fell from 3.83% — the highest of any platform — to under 1% in four days, echoing a September 2025 collapse. The share has since recovered; OpenAI hasn’t explained either move.

Why it matters. Brands who built GEO strategies on Reddit citation counts now have no stable baseline to measure their own AI visibility against.

Signal from thedrum.com · Jennifer Faull · read the original.

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