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Robotaxis from Google, Amazon could become ad inventory on wheels

Driverless taxis from Waymo (Google) and Zoox (Amazon) are hitting critical mass, and advertisers see driverless interiors as blank canvases for screens, sponsored rides and local promos tied to existing ad platforms.

Why it matters. If robotaxi ad inventory folds into Performance Max and Amazon’s ad stack, Google and Amazon extend their duopoly into a new physical ad surface.

Signal from adexchanger.com · AdExchanger · read the original.

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