Social’s ad-dollar share keeps outrunning its share of attention
EMarketer data shows social platforms, led by Meta, take nearly 30% of US ad dollars while claiming just 12.5% of adults’ daily media time — the widest gap of any channel.
Why it matters. Streaming and TV, which lack Meta’s standardized measurement tools, will keep losing budget share to social even as their audience time holds steady.
Signal from emarketer.com · read the original.
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