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Spider-Man’s marketing ditched TV, leaned on creators and social video

Brand New Day generated 11B+ social video views since July 1, with 78% of YouTube views from individual creators, per Tubular Labs. Brands like BMW and Bero skipped TV entirely, betting campaign budgets on creator-driven social instead.

Why it matters. BMW and Bero direct co-branded campaign spend to creator-driven social video instead of TV buys, moving marketing budgets away from broadcast for major film tie-ins.

Signal from TVREV · John Cassillo · read the original.

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