Sports rights fragmentation turns measurement into market infrastructure
Sports rights now span broadcast, streaming and platform-specific subscriptions, with MLB alone splitting games across Netflix, Peacock and ESPN’s separate MLB.TV tier.
Why it matters. Rights holders that can independently verify audience data across platforms will set the pricing floor, leaving others to negotiate off numbers they can't fully check.
Signal from advanced-television.com · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →