Startups race to solve attribution for ads served to AI agents
Digiday surveys a wave of startups — OpenAds, Oasy, Mobian — building ways to serve and track ads within AI agent responses. No standard exists yet; most approaches are early proof-of-concept rather than proven measurement.
Why it matters. Without an agreed currency for AI-agent ad exposure, buyers can’t yet compare spend across platforms the way they do with click-based search and social ads.
Signal from digiday.com · Sara Guaglione · read the original.
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