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Trade Desk rolls out Kokai Zuma with agentic AI assistant

The Trade Desk has launched Kokai Zuma, an “evolution” of its Kokai platform featuring a redesigned interface, an upgraded forecasting engine, and a conversational AI assistant called Koa.

Why it matters. Buyers who complained about Kokai's forced migration and bugs now get a redesigned interface pushed as the new default, raising the bar for what agentic AI tools in DSPs must deliver.

Signal from uk.themedialeader.com · Jack Benjamin · read the original.

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