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Traffic to top 10 US news sites down a third since 2024 peak

Press Gazette’s analysis shows combined traffic to the ten biggest US news sites fell 32% since July 2024, with the top 50 sites down 37% from their July 2024 peak of 4.9 billion monthly visits.

Why it matters. Publishers relying on Google referral traffic lose a primary distribution channel and must build direct audience relationships or diversify onto platforms like Substack.

Signal from pressgazette.co.uk · Charlotte Tobitt · read the original.

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