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WNBA viewership keeps climbing as season heads into stretch run

Sports Media Watch reports WNBA TV ratings are up again this season, extending a multi-year growth trend led by Fever and Lynx audiences. Continued gains give ABC/ESPN and league sponsors stronger leverage heading into media-rights negotiations and playoff sales.

Why it matters. The WNBA can now demand higher rights fees from ABC/ESPN and other bidders in upcoming media negotiations, citing sustained viewership growth as proof of audience value.

Signal from sportsmediawatch.com · Jon Lewis · read the original.

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