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World Cup keeps Poland’s TVP on top, blunts summer TV slide

Nielsen’s July Poland report shows TVP held its No.1 spot at 20.09% share as World Cup coverage filled 17 of the month’s top 20 programmes, softening the usual summer ratings drop for linear TV.

Why it matters. Live sports rights holders can point to this data as proof that marquee live events still outperform streaming in retaining audience reach.

Signal from nielsen.com · read the original.

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