Yospace launches Ad Presentation tool for non-linear TV ad formats

Yospace has released an Ad Presentation solution letting broadcasters deploy non-linear ad formats — pause ads, overlays, squeezebacks and L-banners — standardized under IAB Tech Lab’s Ad Format Hero initiative.

Why it matters. Broadcasters using Yospace's DAI infrastructure gain new addressable inventory formats without building device-specific implementations, opening ad slots that didn't previously exist in streaming workflows.

Signal from advanced-television.com · read the original.

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