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YouTube, Netflix and Disney fight the creator war on three fronts

YouTube doubled Partner Program thresholds and is paying top creators to reject Netflix deals, while Netflix keeps signing non-exclusive creator packages and Disney opens its IP to TikTok. All three are chasing the retention scroll delivers over binge-watching.

Why it matters. Creators who take Netflix deals now risk losing YouTube marketing support and ad-revenue splits, raising the price of leaving YouTube’s ecosystem.

Signal from TVREV · Emanuele Landi · read the original.

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