Covers streaming and measurement. Bylines at TVREV. Desk record: 2 signals cited since August 2026, 2 published. Updated September 1, 2026.
Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.
YouTube doubled Partner Program thresholds and is paying top creators to reject Netflix deals, while Netflix keeps signing non-exclusive creator packages and Disney opens its IP to TikTok. All three are chasing the retention scroll delivers over binge-watching.
A review of Tim Hwang’s Subprime Attention Crisis argues opacity moved from ad networks to exchanges, and CTV inherited linear TV’s flaws while claiming granularity. The kicker: the most rigorously measured formats have the worst returns, and vice versa.