CIMM: sports engagement fades mid-game, so not all ad impressions are equal
A new CIMM report finds emotional engagement in live sports broadcasts declines steadily as games progress, with football’s index dropping from 100 at kickoff to 86 after two hours.
Why it matters. Sellers who price sports inventory on flat average-minute audience metrics face pressure to adopt time-weighted pricing as buyers point to underdelivery data.
Signal from mediapost.com · Wayne Friedman · read the original.
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