Reporting index

Wayne Friedman

Covers measurement and streaming. Bylines at mediapost.com. Desk record: 7 signals cited since August 2026, 5 published. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

5 stories, newest first.RSS →

CIMM: sports engagement fades mid-game, so not all ad impressions are equal

A new CIMM report finds emotional engagement in live sports broadcasts declines steadily as games progress, with football’s index dropping from 100 at kickoff to 86 after two hours.

Measurement nielsens-gauge-hits-streaming-at-48-5-in-its-last-pre-recalibration-edition

Nielsen’s Gauge hits streaming at 48.5% in its last pre-recalibration edition

Nielsen’s June Gauge shows streaming at 48.5%, broadcast up to 19.8% on World Cup and NBA Finals viewing, cable down to 19.5%. It’s the final report before Nielsen recalibrates using ARF’s DASH universe estimates this fall.

Aug 22

Streaming prime-time-upfront-dollars-rise-9-to-33-7b-as-streaming-grabs-30-more

Prime-time upfront dollars rise 9% to $33.7B as streaming grabs 30% more

Total prime-time upfront ad commitments climbed 9% to $33.7 billion even as CPMs fell 6%, with streaming volume up 30%. Buyers are trading rate for reach, pushing dollars into streaming faster than linear can hold price.

Aug 13

Streaming rokus-ad-revenue-jumps-25-ahead-of-foxs-22b-buyout

Roku’s ad revenue jumps 25% ahead of Fox’s $22B buyout

Roku Q2 ad revenue hit $672.8M, up 25%, with subscriptions up 26% to $548.2M. The results arrive as Fox’s $22B acquisition awaits close, strengthening the case for a combined CTV ad powerhouse.

Aug 10

Streaming wbd-ad-revenue-falls-22-in-q2-as-nba-exit-bites

WBD ad revenue falls 22% in Q2 as NBA exit bites

Warner Bros. Discovery’s linear ad revenue dropped 22% to $1.7B, mostly from losing NBA rights, while streaming ad revenue grew 9% to $306M. Streaming remains the bright spot as linear erodes, even as net income fell 91%.

Aug 10