Nielsen’s Gauge hits streaming at 48.5% in its last pre-recalibration edition
Nielsen’s June Gauge shows streaming at 48.5%, broadcast up to 19.8% on World Cup and NBA Finals viewing, cable down to 19.5%. It’s the final report before Nielsen recalibrates using ARF’s DASH universe estimates this fall.
Why it matters. Buyers and sellers should treat every prior Gauge streaming share as provisional until the DASH-based recalibration resets the currency this fall.
Signal from mediapost.com · Wayne Friedman · read the original.
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