Digiday’s Future of TV Briefing argues influencer marketing is following ad tech’s path, as companies like Dentsu, L’Oreal and LTK automate deals between brands and creators.
Signal from digiday.com · Tim Peterson · read the original.
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Continue free →Google inked a multi-year partnership with Jimmy “MrBeast” Donaldson to feature Gemini, Google Health, and the Fitbit Air in upcoming videos.
Podium, the Night-owned network formerly known as The Roost, has signed Bite Back with Abbey Sharp, Commander at Home, Stan Wars and Love, Lex P, adding to a roster with over 50 million monthly impressions.
Travel vlogger Drew Binsky will bring select videos to Netflix starting September 19th, joining Kevin Langue, Nick DiGiovanni, and Mythical Entertainment in similar cross-posting arrangements. YouTube has reportedly offered creators millions of dollars not to strike such deals.