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Netflix adds another YouTube creator as cross-posting deals multiply

Travel vlogger Drew Binsky will bring select videos to Netflix starting September 19th, joining Kevin Langue, Nick DiGiovanni, and Mythical Entertainment in similar cross-posting arrangements. YouTube has reportedly offered creators millions of dollars not to strike such deals.

Why it matters. Creators now hold enough leverage that YouTube must pay to keep them exclusive, rather than relying on platform loyalty alone.

Signal from theverge.com · Emma Roth · read the original.

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