Podium signs four creator-led podcasts weeks after Roost rebrand

Podium, the Night-owned network formerly known as The Roost, has signed Bite Back with Abbey Sharp, Commander at Home, Stan Wars and Love, Lex P, adding to a roster with over 50 million monthly impressions.

Signal from deadline.com · Jesse Whittock · read the original.

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MrBeast signs multi-year deal to promote Gemini and Google Health

Google inked a multi-year partnership with Jimmy “MrBeast” Donaldson to feature Gemini, Google Health, and the Fitbit Air in upcoming videos.

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Creator marketing may be nearing its own programmatic-style correction

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