MrBeast signs multi-year deal to promote Gemini and Google Health

Google inked a multi-year partnership with Jimmy “MrBeast” Donaldson to feature Gemini, Google Health, and the Fitbit Air in upcoming videos.

Why it matters. The deal gives Google branded access to YouTube's largest creator right as the platform is offering top talent money to stay off Netflix.

Signal from theverge.com · Stevie Bonifield · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Creators

All →

Podium signs four creator-led podcasts weeks after Roost rebrand

Podium, the Night-owned network formerly known as The Roost, has signed Bite Back with Abbey Sharp, Commander at Home, Stan Wars and Love, Lex P, adding to a roster with over 50 million monthly impressions.

Netflix adds another YouTube creator as cross-posting deals multiply

Travel vlogger Drew Binsky will bring select videos to Netflix starting September 19th, joining Kevin Langue, Nick DiGiovanni, and Mythical Entertainment in similar cross-posting arrangements. YouTube has reportedly offered creators millions of dollars not to strike such deals.

Creator marketing may be nearing its own programmatic-style correction

Digiday’s Future of TV Briefing argues influencer marketing is following ad tech’s path, as companies like Dentsu, L’Oreal and LTK automate deals between brands and creators.