Electronics shoppers research for weeks, wait for deals to buy
Criteo finds 39% of electronics shoppers research two-plus weeks before buying, far longer than fashion or beauty. That gives challenger brands a real window to win consideration before Black Friday or Prime Day discounting even starts.
Why it matters. Challenger electronics brands gain a multi-week window to reach shoppers with consideration-stage ads before Black Friday or Prime Day discounting begins.
Signal from emarketer.com · read the original.
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