Fox and iSpot expand always-on outcomes measurement
Fox is scaling iSpot’s outcome measurement across its ad business, correlating exposures to sales activity for advertisers. It signals TV outcomes measurement moving from pilot to always-on infrastructure at a major broadcaster.
Why it matters. Advertisers on Fox now get always-on, exposure-to-sales correlation for every campaign rather than one-off studies, making outcome proof a standing requirement rather than an optional add-on.
Signal from TVREV · Jason Damata · read the original.
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