Fox extends iSpot deal, expands outcome measurement across screens
Fox is renewing and deepening its iSpot partnership, feeding outcomes data into its AdStudio platform for linear and streaming. It’s a signal that TV sellers see attribution and business-outcome proof, not just reach, as the currency advertisers now demand.
Why it matters. Advertisers buying Fox inventory now get outcome-based attribution tied to iSpot data as the standard proof point, rather than reach or GRPs alone.
Signal from The Measure · Jon Lafayette · read the original.
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