Reporting index

Jon Lafayette

Covers ad-tech and measurement. Bylines at The Measure. Desk record: 16 signals cited since July 2026, 7 published, first to report 1. Updated September 1, 2026.

Indexed from published reporting. Not a Fabric.Media staff byline. Any journalist can ask to be removed.

Coverage

7 stories, newest first.RSS →

FreeWheel adds Truthset data ratings to its ad buying platform

FreeWheel is integrating Truthset’s audience data evaluations into its programmatic advertising platform for connected TV. The move lets advertisers configure data accuracy at the point of buying rather than checking quality after impressions are already delivered.

Streaming studios-shift-summer-movie-ad-dollars-from-broadcast-to-ctv

Studios shift summer movie ad dollars from broadcast to CTV

Connected TV ad impressions for movies rose 16% this summer to 17.7 billion, per AdImpact, while broadcast movie spots fell 50% to 93,600 airings.

Aug 27

Ad-tech freewheel-bakes-truthsets-data-quality-scores-into-its-ctv-buying-platform

FreeWheel bakes Truthset’s data-quality scores into its CTV buying platform

Truthset’s audience-quality ratings, graded AAA to B, are now built into FreeWheel’s Identity Network and Audience Manager, live within days. By Q1 next year, Truthset IDs extend across FreeWheel’s unified audience marketplace.

Aug 27

Ad-tech ias-uncovers-papyrus-fraud-scheme-hiding-in-e-book-reader-apps

IAS uncovers ‘Papyrus’ fraud scheme hiding in e-book reader apps

IAS says a fraud ring used novel-reading apps to run hidden browser sessions, generating ~$1M/month across 800+ domains. It also faked engagement signals — 25x higher click success, 4x eCPMs — inflating traffic value for buyers.

Aug 25

Measurement doubleverify-expands-to-tiktoks-pangle-ad-network-in-48-markets

DoubleVerify expands to TikTok’s Pangle ad network in 48 markets

DoubleVerify will bring brand suitability, viewability and centralized reporting to TikTok’s Pangle ad network across 48 markets. It’s another sign measurement vendors are racing to cover mobile app inventory as ad dollars follow viewers off the open web.

Aug 13

Streaming tubi-renews-gracenote-deal-for-content-data-programmatic-ad-ids

Tubi renews Gracenote deal for content data, programmatic ad IDs

Tubi is expanding its Gracenote partnership to power natural-language content search and test content IDs in programmatic bid streams. It’s a bet that better metadata drives both discovery and more targeted ad inventory as Tubi and Fox One scale.

Aug 13

Measurement fox-extends-ispot-deal-expands-outcome-measurement-across-screens

Fox extends iSpot deal, expands outcome measurement across screens

Fox is renewing and deepening its iSpot partnership, feeding outcomes data into its AdStudio platform for linear and streaming. It’s a signal that TV sellers see attribution and business-outcome proof, not just reach, as the currency advertisers now demand.

Aug 11