Fabric.Media
Subscribe

L2 and PharosGraph link voter salience data to programmatic ad targeting

Voter-file platform L2 has integrated PharosGraph’s narrative intelligence platform, which ranks how salient issues and candidates are to individual voters over time. The integration works through L2’s data-mapping tools inside DSPs like Yahoo, LiveRamp and The Trade Desk.

Signal from mediapost.com · Joe Mandese · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Ad-tech

All →

FTC, 22 states sue Amazon over deceptive ad auction pricing

The FTC and 22 state attorneys general sued Amazon, alleging it secretly overrode its ad auction to charge higher rates, overcharging more than 1.2 million advertisers and generating over $20 billion in revenue since 2018.

OpenAI’s ad run rate hits $1 billion, nearing its 2026 target

OpenAI’s advertising business has reportedly reached a $1 billion annualized run rate, according to reports cited by EMARKETER.

OpenAI’s ChatGPT ad business hits $1 billion run rate

OpenAI said its ChatGPT Ads business has reached a $1 billion annualized revenue run rate, and expanded Ads Manager to India, Europe, the Middle East and North Africa.