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Voter-file platform L2 has integrated PharosGraph’s narrative intelligence platform, which ranks how salient issues and candidates are to individual voters over time. The integration works through L2’s data-mapping tools inside DSPs like Yahoo, LiveRamp and The Trade Desk.
Nielsen has continued publishing “The Gauge,” knowing its methodology overstates streaming’s share versus linear TV, and plans to recalibrate only once the fall TV season begins.