Open-source marketing mix modeling tools gain traction, with a new acronym in tow
Open-source marketing mix modeling tools are proliferating as marketers look for cheaper, more transparent alternatives to vendor black boxes. AdExchanger notes the trend now comes with its own new acronym to track alongside legacy MMM.
Why it matters. Marketers gain a lower-cost, auditable measurement path that reduces reliance on paid MMM vendors.
Signal from adexchanger.com · Allison Schiff · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →